Klees Developments’ newest offering was an exclusive number of spacious low-density townhouses and villas, nestled in the Sutherland Shire bayside community of Burraneer. We were engaged to develop a memorable brand identity that balanced the development’s laidback luxury with its close proximity to nature.
Knowing our target audience were already dyed-in-the-wool locals, we crafted creative that centred the Shire at every opportunity – including reframing the residence’s location as bustling Cronulla rather than the less-recognisable Burraneer. Australia’s iconic landscape was a constant inspiration: from the flowering gum leaf accompanying the handwritten wordmark, to the coastal colour palette of fresh aqua and warm ivory.
