CCA Winslow

All / Branding / Digital & Social / Video

Evolving two civil construction companies into one unified brand.

Recently-merged Civil Contractors Australia and Winslow needed to promote confidence in their new partnership, both externally and among their internal team. Our job was to amalgamate the two brands in a way that recognised their separate heritage, yet communicated their progression into one stable and modern company. This evolution was built around CCA’s legacy positioning line ‘Integrity, Innovation, Performance’. We retained key design features from each original identity, so that we didn’t lose any brand integrity that both had earned over the years.

To drive internal buy-in ahead of the public unveiling, we facilitated a brand launch party led by the release of the company’s yearly capability statement. The executive team praised our professional organisation of the event, and reported that the brand refresh was extremely well received by key stakeholders.

The Winslow ‘W’ logo was updated as a crisp, contemporary design that is eye-catching on heavy machinery and large signage, yet still simple enough for uniform embroidery.

As workplace safety is of high importance within construction and mining, the logo’s geometric lines can be adapted into a repeatable pattern to create a safety strip device. This mark became a visual asset that we could use in multiple ways to generate interest, as a well as create a unique signature that seamlessly linked the new brand across multiple platforms. The refreshed colour palette immediately evoked the industry, heroing a more mature version of hi-vis yellow that is both utilitarian and bold.