Kirrawee’s South Village is an unrivalled hub of contemporary living. The project experienced massive success following its highly-anticipated launch, with 70% of apartments sold and earning Silver for Best Visual Identity in Property at the Transform Awards Asia Pacific. However, despite the initial brand recognition, marketing fatigue saw an eventual slow in sales.
We reinvigorated sales leads with a brand refresh. This ambitious mixed-use development has been staged over 5 years, so we ensured we leveraged the established brand recognition and integrity.