Island Body

All / Branding / Digital & Social / Consumer Goods

A premium identity for a cosmetics and clothing brand that lives flawless, wild and free.

Island Body is a new business whose range of products (including tanning lotion, sunscreen, haircare and resort-style menswear) are conceived and manufactured in Bali. We were excited to develop such a unique brand for a launch in a unique foreign market, creating cut-through and credibility ahead of an eventual global rollout. Our brand story for Island Body targets an elite consumer: frequent jet-setters who want to look and feel their best, free-spirited individuals seeking adventure and good vibes wherever in the world they may be. A simple yet bold sun logo, highly adaptable across all kinds of collateral, was the natural design choice to attract these sun-lovers. Our focus was always on the brand’s tropical birthplace: amping up the most fun, sexy aspects of a never-ending Bali holiday.

The brand is wild and free. It is statement. It is non-conformist.

Encapsulating this ‘way of being’ and leveraging the cultural trends of our target market – we developed a flirty and rebellious visual language utilising tattoo illustrations. These were commissioned by a Canggu Designer for true authenticity and they can be used in any number of ways to tell the brand story. The adaptability of this asset library gives the brand dynamic and longevity.