Over twenty five years, Infinity Constructions has well earned its stake in the ground as one of Sydney’s best construction and building companies. Accredited, awarded and with a folio exceeding $1.4B in value – it was time to elevate their brand to reposition their place in the higher end of the market. Reflective of their quality and excellence – the brand needed to be sharp and emulate a certain confidence, but without losing its approachability.
While a bold colour pallet was selected, the execution of it which combines negative space, along with the choice of streamlined font and the typography treatment of it – altogether created a smart and memorable statement.
Site signage is key advertising real estate for a builder, so brand prototyping on large format as well as on traditional business formats was essential. Legibility is critical, as is cut through in aesthetic.
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