Mumpreneur Darragh Heard (co-owner of Heard Agency) was ready to launch Bubze.com.au, an online boutique for baby accessories. In an incredibly competitive market place heavily driven by Instagram small business success stories, we needed to develop a brand identity with cut-through and longevity, as well as ongoing integrated marketing strategies that would build brand awareness and drive sales.
The Bubze brand specialises in quality-made and competitively priced products that are also highly stylish. Our target audience was socially-conscious parents who spend their spare time following fashion blogs and social media. We veered well away from expected ‘cutesy’ or gender-conscious branding, for something that would appeal to those who favour the organic, ethical, individual and elegant – leveraging an on-trend pastel colour palette, geometric patterns, and a handwritten logotype.
