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Kala

All / Branding / Campaigns / Digital & Social / Video / 3D & CGI / Property

Up sprung a new lakeside community

Coplex engaged Heard to launch their latest development in Jordan Springs, a lakeside collection of apartments with stunning views.

Our branding needed to really sell the unique lifestyle on offer, bordering on a national park.

With the creative proposition ‘start living’, we framed it as a dynamic ‘home’, as the Aboriginal word ‘Kala’ means. The style and colourful palette of the design take cues from Aboriginal art, but the organic wave design is a direct reference to the beautiful lake of which the development overlooks.

Combined with the hand illustrated flora and fauna graphics, the overall look and feel of the brand emulates the natural beauty of the area, yet is still very contemporary and vibrant.

Key marketing collateral focused on the wealth of urban luxuries that the apartments have on offer, framing it as a place to build a truly beautiful life.

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