Hong Kong based, Esteem Developments were new to the Sydney market, so their first project carried the huge responsibility of not only selling well, but also establishing the company’s reputation. The role we played was creating and marketing a brand that instilled credibility whilst gaining cut through in the incredibly competitive Gosford market.
Its biggest advantage is phenomenal design and craftsmanship. These apartments without doubt sit above the competition, so playing in the territory of luxury and exclusivity bore the name Castillo – Spanish for “castle” and symbolic of a stunning residence sitting atop the hill overlooking the bay like a majestic fort.