Arcadis, a leading global design and consultancy firm for natural and built assets, approached Heard to launch a new and complex service offering. PFASs, short for poly- and perfluoroalkyl substances, are a group of man-made chemicals that were previously manufactured and used for various consumer and commercial purposes, along with in firefighting foams.
Decades of the use and disposal of these products has led to near worldwide presence of the chemicals worldwide, with potential to seriously harm the environment and human health. Arcadis engaged Heard to launch their PFAS remediation campaign, rolling out LinkedIn assets, brochures and a microsite to inform their industry-specific target audiences of the dangers of PFAS.