Following the success of Akuna Vista’s Stage 1 release, Heard was engaged again by Defence Housing Australia (DHA) to re-enter the market with its second stage. With an established brand awareness and aesthetic, it was important to maintain the first release’s look and feel, while building on it to further the narrative.
The first stage’s campaign focused on a highly emotive TVC that showed a family ‘building lifelong memories’ at Akuna Vista. Continuing the story, we introduced a new family to meet the first across all channels, inviting the audience to follow their Akuna Vista journey from the beginning.